Today we launched our new website, we announced to our friends, family, clients, and vendors that we are now Memo, a creative project management agency that specializes in events and experiential marketing. We closed on a new office space and we closed on a chapter of our origin story as A&M Agency. As we roll out our new brand and begin building new momentum around Memo, it’s important that we reiterate that our team, our core values and our mission remains the same. Sometimes, after a decade, you just need a little face-lift.

Many of our clients begin with "I don't want my virtual event to just be another Zoom call." MUSIC TO OUR EARS! The best way we can create a special virtual experience is through strategic, rehearsed orchestration and flow. We even script out some of the seemingly spontaneous interactions to ensure they come off as natural and organic. As much as we love design boards and visuals, a beautiful, detailed Run of Show is possibly more stunning to us.

Live events are experiential and tangible. There’s a real place where people come together and things happen. Though very prevalent and familiar by now, virtual events can still be hard to picture. They’re abstract and live online. Most people only see the screen in front of them without an opportunity to peek behind the curtain. How can you picture or visualize something that can’t be seen?

WHAT. A. YEAR. While we aren’t at the beginning of an actual new year, here we are, one year since COVID-19 creeped into our community and shifted all aspects of life. The past 12 months have been tainted by tragedies, but also elevated by moments and movements that brought people together and ushered us into a more mindful, intentional perspective.

There’s a stigma about women trying to have it all. I’ve always found that to be a cringeworthy phrase! There are countless articles about Why Women Still Can’t Have It All or The Myth of Having It All. While having it all may never be realistic, the power lies in the choice to pursue a multi-faceted life full of the people, places, and things that matter most to each of us - without having to ask for permission.

Events and marketing don’t usually make the list of “most sustainable industries.” But if we can improve, then who can’t?

The word balance implies that one side is up, the other is down and that when both are level, they’re just that: level. At Memo Agency, we strive for a baseline that’s higher than neutral. We refer to this elevated baseline as contentment.

At A&M Agency, a few of the most common question we are consistently asked are related to what it’s like to work at a small business, our team culture, and our daily operations and workflow. As we hit the midyear mark, the A&M team wanted to come together to discuss who we are as a team and what it’s like to work together as a small business.

Most brands should opt for more subtly branded or unique expressions that their customers need or want to use. The items should align with the target customer’s personal aesthetic and lifestyle in order to become part of the person’s identity, or at least, a social media post or conversation. Ideally, these subtly branded items are more of a brand reminder than a brand billboard.